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Cottages for Couples
How do you make your website look simple when it's got complex integrations underneath?
The Cottages for Couples website connects to third party data feeds and apis. We needed to complete the complicated integrations, while making the front of the website as easy to use as possible.
CottagesForCouples.Com is a family run and owned business. Having had much success over the years they wanted to capitalise on this and implement a responsive site with improvements to their core user action such as search and add on some brand new features.
Approach
We went through their analytics to identify where we could improve the search functions and then tested some scenarios to study user search behaviour.
Using this we then managed to recreate their search making it not only easier for users but giving them more control on the search limitations. We also took the time to improve their branding to give their logo and new site a unique 'personality' amongst their competitors.
Result
We hope that the new responsive design will make it easier for cottage searchers and cottage owners alike to search and manage cottages on the site which will in turn lead to more availability enquiries for cottage owners and a higher conversion rate of new searchers.
"I have to say that the new look and feel of the website has more than exceeded our expectations and as ever yourself and the team have been really attentive throughout the whole process, from the initial design through to the 'live' date and afterwards. Many thanks on a great new product!"
Graham Miller
Director
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We plan, design and develop and support tech solutions for websites, apps, and back-end systems. Edward Robertson Limited is a limited company registered in England. Registration Number: 3931089. Registered Office: 2 Union Square, Darlington, County Durham, DL1 1GL. VAT Number: 708683901.
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