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Pondkeeper
You have a successful online store. But how do you further improve your online sales and conversions?
Pondkeeper is a leading pond supplies specialist that sells online from their premises in Billingham. We aimed to increase organic traffic, conversions and ecommerce sales on their already popular and successful e-commerce store by identifying sections that could be improved and then overhauling the design of their website.
The detail is in the design
Pondkeeper want to give the best online shopping experience possible so we went through their old website to find what was working and what could be improved.
Armed with that research, we set about putting together visuals and prototypes of how we can improve the site and make transactions more efficient.
Approach
We designed the new website to look more professional, more inviting and easier to use.
We helped increase conversions by making the checkout process clearer, leaner and using tried and tested design techniques to increases customer trust in the payment process.
Sales were increased using cross-selling techniques, making use of their product reviews to better inform purchases and utilising responsive design techniques so that they could take advantage of the mobile and tablet sales they were missing out on.
21%
increase in revenue
June 2017 compared to June 2016
Result
We've successfully increased online sales and conversions over a short time period and helped Pondkeeper deliver an excellent digital service.
While Pondkeeper have always been a leader in their field, the new responsive website keeps them firmly at the top of the pecking order amongst their competitors.
Graham Miller
Director
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© Edward Robertson Digital Design and Development Agency 1996 - 2020.
We plan, design and develop and support tech solutions for websites, apps, and back-end systems. Edward Robertson Limited is a limited company registered in England. Registration Number: 3931089. Registered Office: 2 Union Square, Darlington, County Durham, DL1 1GL. VAT Number: 708683901.
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