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Grooms & Vrooms
We were tasked with creating a brand for a new specialist car hire firm. With a fantastic range of classic automobiles, the emphasis was on communicating the prestigious and aspirational nature of the offering.
Approach
We decided to use the Jaguar E-Type form in the logo, as it is regarded by many as the most desirable car ever made. It's a real unique selling point for the company. We coupled that with Trajan, one of the most popular classical typefaces.
We wanted to create a dark site, with the splashes of colour being the cars themselves. We went with a heavily image-based design, keeping text to a minimum to give the cars further impact.
Result
The end result is a site that conveys the beauty of these automobiles. The design is understated, allowing the cars to speak for themselves.
It also works great across computers, tablets and phones.
Allen Brindle
Principal Senior Web Designer
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We plan, design and develop and support tech solutions for websites, apps, and back-end systems. Edward Robertson Limited is a limited company registered in England. Registration Number: 3931089. Registered Office: 2 Union Square, Darlington, County Durham, DL1 1GL. VAT Number: 708683901.
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