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We were tasked with creating a brand for a new specialist car hire firm. With a fantastic range of classic automobiles, the emphasis was on communicating the prestigious and aspirational nature of the offering.
We decided to use the Jaguar E-Type form in the logo, as it is regarded by many as the most desirable car ever made. It's a real unique selling point for the company. We coupled that with Trajan, one of the most popular classical typefaces.
We wanted to create a dark site, with the splashes of colour being the cars themselves. We went with a heavily image-based design, keeping text to a minimum to give the cars further impact.
The end result is a site that conveys the beauty of these automobiles. The design is understated, allowing the cars to speak for themselves.
It also works great across computers, tablets and phones.
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