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E-commerce web site for toy retailer

Adventure Toys

Adventure Toys

How to you sell outdoor and indoor activity toys online?

Adventure Toys is one of the leading suppliers of outdoor toys for kids. Their old site was out of date and they asked us to give the site a responsive web design facelift.

View Website
Adventure Toys
Live

November 2013

Includes
  • CMS
  • Responsive Design
  • Improved checkout process
  • Clear product listings
  • Easy product reviews

Approach

Using their existing database of products we looked to streamline their category structure into something that was more easily navigable. We then could be more direct in what we were pointing users to from the homepage and build our designs around that. The overall feel of the site was to be child-friendly; using rounded corners, quirky patterns and chunky fonts to give the desired effect.

Adventure Toys

Result

Early signs are good with increased traffic and sales but as with all ecommerce sites - the plan is that it will increase conversions and sales over time with sustained effort.

Working on the new website was certainly an adventure for us here with some new tricks and techniques hopefully getting parents in the mood to spend.

Graham Miller
Graham Miller
Director

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