Integrate your site more deeply with Facebook and Social Media
Friday, 30th April 2010
"Follow us on Facebook" links, or share buttons have been with us for a long time. Our skill is in trying to make these buttons commercially successful for our clients.
Facebook have this week introduced a range of groundbreaking tools that are going to allow your website to more tightly integrate with social media. So you can be browsing a website that a friend has perhaps recommended and actually see that they "Like" a particular product, and if you are logged into Facebook you will see their picture on the product page of that actual site.
Recommendations, advocacy for a product or service and micro-targeting are all going to become even bigger news in the months to come.
Take a look at Step2 UK's Neighbourhood Wagon product page as an example