Improve Your Website Conversions with Klaviyo

Klaviyo is a marketing automation platform that is used to personalize your marketing via email, SMS and other channels. It helps businesses build stronger relationships with their customers by using data driven insights and automation to deliver more relevant, better timed messages.

We can connect Klaviyo to your website to help you build customer profiles and improve your conversion rate.

Basic Marketing

Klaviyo has all your basic email and SMS marketing features. You can use it to send out newsletters keeping your customers up to date on latest products and offers. But Klaviyo doesn’t just send emails, it lets you know who your visitors are, what they do, and when to engage with them.

Turn Website Visitors into Loyal Customers

A lot of potential customers that visit your website won’t buy on their first visit. Klaviyo can capture their details using signup forms and automatically send a welcome series of emails, building trust with the customer. See below a very basic example of a welcome series flow we created for a client:

You can update the triggers and emails to send the emails you want to send, when you want to. The flows also allow you to use conditionals based upon customer events to send different emails. In the example below the condition checks if the customer has placed an order previously and can send them a unique discount code if they haven’t.

Klaviyo can help you convert your website visitors into customers.

You may not want to offer all of your customers a discount code, so the use of these flows can help you identify visitors who are uncertain whether to make the purchase and give them that final push to do so.

Recover Lost Revenue with Automated Emails

People add items to their cart and abandon it all the time, but with a system like Klaviyo you can follow up with them, reducing lost sales. You can also target customers who have not placed an order in a while to try and win them back. With an abandoned cart flow you can set your triggers and timings to contact them when you feel it’s appropriate.

With Klaviyo's dynamic content blocks combined with the added to cart events you can customise the emails to remind your customers what they had in their basket.

With the win back flows you can even send emails based on the customers previous purchases allowing for even more personalised marketing.

Personalized Messaging at Scale

Generic email newsletters don’t cut it anymore and it’s very difficult to get the timings right with them. With Klaviyo you can segment your audience based upon their behaviour and purchasing habits and trigger all the marketing based upon real time actions. This is the difference between spam and relevance.

It Works While You Sleep

Once Klaviyo has been implemented it is working in the background 24/7. You don’t need to do anything; it will seamlessly send emails to your customers based upon the conditions you have laid out in your flows. It even has open rates, click through rates and revenue allowing you to see how your campaigns are performing.

Post Purchase Marketing as Well

Whilst a lot of platforms focus on gaining new customers, the needs of existing customers can be forgotten. We already discussed the win back flows earlier but this is only the beginning of what you can use Klaviyo for. For example if you sell a customer a 30 day supply of a product you can send them a replenishment reminder after 25 days. A lot of customers can feel forgotten about or get easily enticed by “new customer” offers that your competitors are offering. With Klaviyo you can make existing customers loyal customers.

Own Your Customer Data

Social media platforms come and go, but an email marketing list is an asset that you own. Klaviyo allows you to collect and store first party data directly from your website without relying on third party cookies and can future proof your marketing efforts against privacy changes.

Whether you are a start up or a fast growing business Klaviyo can scale with you and can be fully integrated into your custom site to help you capture more leads, retain more existing customers and build a deeper relationship with your customers, all without you having to manually contact them, saving you time and increasing your revenue.

If you want to chat about integrating Klaviyo with your website please get in touch.