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Homepages: The Big Idea

Graham Miller Posted by Graham Miller Email Graham
Homepages: The Big Idea

Web site homepages appear to be getting bigger and bigger, but are big homepages a good idea?

Your home page is the most important page on your website, and a successful homepage has to be big on brains, as well as beauty. These are my top five tips on how to hit the big time.

Show the Big Picture

Your home page needs to show who you are, what you do, and why you're the right choice for your potential customer without it being a big turnoff.

Think Big (as well as small)

Your homepage (and all of the other pages on your website) should be optimized for multiple devices. Your site needs to be responsive, and look beautiful on all devices, big or small.

Have a Big Heart

Good homepages avoid corporate-speak and delight their audience. Differentiate yourself from your competition by connecting emotionally with your customers .

Speak Softly and Carry a Big Stick

A big mouth may not keep visitors on your website, but if you go big on your value proposition and describe the benefits to your customers, that will have a big effect on your conversions.

Play with the Big Boys

If you want to gain your customer's trust, show some comments from people just like them. Hook up with big social media sites like twitter and facebook and keep them updated.

In summary, it's a big ask to design a big-hitting home page, and it can be the little things that make the big things happen. In my opinion, when it comes to homepages big is beautiful!