Get Google's Local Search to Work for You
Tuesday, 14th July 2009
Most Google searches that include a region or city in the search (or even searches that are likely to be looking for local business, such as a search for plumber or pizza) will display a list of 10 local listings, along with a map.
This appears above the organic listings, so getting listed in this area can result in a sharp increase in traffic.
How Do I Get Listed?
You can submit your business directly to Google Maps using the Google Local Business Center. They will then verify your business by either calling you with a special PIN number, or sending you a postcard with the PIN on it.
Once you've received the PIN, enter it into your Local Business Center to claim your listing. If you're verifying by phone, be sure that you have access to the same phone number that's in your Google Maps listing.