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Portfolio E-commerce & Retail Smith & Allan

Responsive e-commerce online store

Smith & Allan
Live

September 2014

Includes
  • CMS
  • Responsive Design
  • Easy to use CMS
  • Coded for fast SEO crawling

Smith & Allan are the largest independent oil manufacturer in the North of England. They had an existing website that, while functional, could be improved through updating the navigational structure and refreshing it with a responsive web design. We also wanted to update some of the functions on the site such as the colour picker.

Approach

We designed several scenarios, such as the homepage, product and regular pages that would help visualise how the rest of the site would progress. Once this was agreed we then integrated this into the working code and tied it up to our custom CMS.

Smith & Allan
Smith & Allan

Result

We hope that the refreshed responsive design will make it far easier for users to navigate around and lead to a better user experience. This coupled with the responsive layout will also look to convert more sales across all devices.

"Over the last couple of months we have been receiving lots of compliments regarding our website; people are telling us that it is very user friendly, easy to navigate, and easy on the eye."
Darren Stokell - Smith & Allan

Smith & Allan have a reputation for selling great products and we wanted that to be the focal point of this new site. Mission complete!

Paul Tissington
Paul Tissington
Head of Design

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