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Smith & Allan are the largest independent oil manufacturer in the North of England. They had an existing website that, while functional, could be improved through updating the navigational structure and refreshing it with a responsive web design. We also wanted to update some of the functions on the site such as the colour picker.
We designed several scenarios, such as the homepage, product and regular pages that would help visualise how the rest of the site would progress. Once this was agreed we then integrated this into the working code and tied it up to our custom CMS.
We hope that the refreshed responsive design will make it far easier for users to navigate around and lead to a better user experience. This coupled with the responsive layout will also look to convert more sales across all devices.
"Over the last couple of months we have been receiving lots of compliments regarding our website; people are telling us that it is very user friendly, easy to navigate, and easy on the eye."
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We plan, design and develop and support tech solutions for websites, apps, and back-end systems. Edward Robertson Limited is a limited company registered in England. Registration Number: 3931089. Registered Office: 2 Union Square, Darlington, County Durham, DL1 1GL. VAT Number: 708683901.