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Paul Swift is the global leader in precision and stunt driving and has worked with everyone from Top Gear to major car manufacturers. He wanted a new website to help persuade potential clients that his team has the professionalism and expertise to do the job.
The new website was to be a responsive redesign with a focus on utilising the great content and media archived over the years.
One thing we wanted to highlight was the scale and breadth of the clients Paul has worked with; a client list to make any competitor envious.
We decided to put his videos out front and center. His portfolio speaks for itself and showcasing some of the high quality adverts for big name clients seemed like a no brainer.
We also had to balance this with the goals of the website. We wanted to attract new clients for Paul but also increase the amount of bookings he got for stunt driving experiences and corporate packages. We achieved this through a balanced design with clear and functional navigation.
The end result is as action packed as one of Paul's car displays - great videos, stylish photos and clear calls to action throughout. We hope to see an increase in the amount of enquiries Paul gets from the many types of customer he gets.
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