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Portfolio Travel & Leisure Explore Britain

Responsive holiday website

Explore Britain

November 2014

  • CMS
  • Responsive Design
  • Easy to use CMS
  • Coded for fast SEO crawling

Explore Britain sell walking tours - they wanted to update their website to make the content clear and easy to find, to describe why customers should choose them and to put them one step ahead of their competitors.


We worked to create a new responsive website that Explore Britain's customers would find a delight to use, that would be easy to manage and update and with search engine optimisation in mind.

Explore Britain


We added conversion goals into the Explore Britain google analytics, to track where the most profibable customers are coming from, and it showed that the site got new bookings within hours of going live. Here's what they put on Twitter:

"I am so pleased with the finished result, not least because it is better and viewable on many different platforms, but because I never felt out of control. The designers produced a superior product based on my previous website, and asked my opinion. Even after the job was finished and paid for, I was able to contact Graham about small things I hadn't spotted or understood. Thank you to all the team that helped along the way - you made me feel part of your team as opposed to a person you were doing a job for!"
Philip Scriver - Explore Britain

Until we finished this project, the old Explore Britain website that we built in 1998 was still going strong. It was the oldest website that we'd built that was still around. So although this new one is a vast improvement in every way it's slightly bittersweet to put the new site live, it would be nice if this one lasts 16 years.

Graham Miller
Graham Miller

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