Explore Britain sell walking tours - they wanted to update their website to make the content clear and easy to find, to describe why customers should choose them and to put them one step ahead of their competitors.
see the website
Client: Explore Britain
Website URL: http://www.explorebritain.com
how we tackled it
We worked to create a new responsive website that Explore Britain's customers would find a delight to use, that would be easy to manage and update and with search engine optimisation in mind.
We added conversion goals into the Explore Britain google analytics, to track where the most profibable customers are coming from, and it showed that the site got new bookings within hours of going live. Here's what they put on Twitter:
Our New Updated Website has just been launched its "FANTASTIC" Check it out!!! http://t.co/scoFiesvyC— Xplorebritainwalking (@ExploreBritain_) November 25, 2014
what they said
I am so pleased with the finished result, not least because it is better and viewable on many different platforms, but because I never felt out of control. The designers produced a superior product based on my previous website, and asked my opinion. Even after the job was finished and paid for, I was able to contact Graham about small things I hadn't spotted or understood. Thank you to all the team that helped along the way - you made me feel part of your team as opposed to a person you were doing a job for!
"Until we finished this project, the old Explore Britain website that we built in 1998 was still going strong. It was the oldest website that we'd built that was still around. So although this new one is a vast improvement in every way it's slightly bittersweet to put the new site live, it would be nice if this one lasts 16 years."
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